You would have heard of multiple yarns of Instagrammers, crashing in on the pictures and posting them everyday. You might’ve even looked at your own sizeable following and thought, “Maybe I can do that too”.
Just like bloggers, YouTubers, and anyone who’s amassed an audience around the content they produce, Instagrammers have reach and influence figured out—two things many companies struggle with.
Together, these two things offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.
What Number Of Followers You Need To Make Money?
The image shows the abrupt increase of Instagram users for last two years making a total of 700 Million users.
“How many followers do I need?” the question that is pinching you right now.
Not as many as you think—the answer.
However there are three considerable factors.
- What niche you’re in and how easily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top hashtags)
- How engaged your followers are (100K fake followers won’t amount to much).
- Which revenue channels you explore.
Naturally, the more engaged followers you have, the better.
While top Instagrammers make thousands per post on the photo-sharing platform, even those with a smaller-but-engaged following of 1000 have the potential to start making money.
How I Can Make Money On Instagram
Depending on your unique brand of Instagram content, your audience, and your level of commitment, you can make money on Instagram in the following ways:
- Doing sponsored posts for brands that want to get in front of your audience.
- Creating and selling a physical or digital product, or offering a paid service.
- Selling your photography.
- Becoming an affiliate and making a commission selling other brands’ products.
The beauty here is that chasing one revenue stream doesn’t necessarily rule out another. So, partnering with brands would be better influencing option.
Working With Brands On Sponsored Posts
Working with different brand on sponsored posts proves very lucrative for you.
The term “influencer” gets thrown around a lot these days.
An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online. To their audiences, influencers are tastemakers, trendsetters and trusted experts whose opinions about certain subjects are respected.
Many brands just can’t compete with that and so they partner with influencers instead to do sponsored posts that help get the word out about their products.
But it’s not just the size and reach of your Instagram account that brands want. It’s your audience’s trust and engagement with your content.
It can be hard to balance your revenue as an influencer and your integrity as an creator, but if you’re not relying on your Instagram income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with.
Open Your Own Online Store
By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.
But creators of all kinds are also in a good position to “sell out” with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.